I've seen "PURE" bars a few times, and each time I see a product that I don't entirely remember I read the ingredients. I have never bought one of your bars because they contain agave nectar. While some people consider this ingredient "raw" -- many raw foodists do not, including myself, my husband and the well-known Markus Rothkranz. Not only is it processed over 105 degrees, it is highly refined.
I have a strong physical negative reaction to agave nectar, the exact same way I react to white refined sugar or other sugars. My husband, who doesn't have an "allergic" reaction to white sugar, does react negatively to agave nectar as well as high fructose corn syrup. I think this is suspicious.
My research concludes that agave nectar is not what it's made out to be. As a raw food educator, I always tell people to steer clear of agave.
I think it would benefit your company to instead use only naturally dried organic fruits to sweeten your bars. Using honey, agave, molasses or any sweetener that can be consider "refined" in any way will limit who will buy your product. Also, customers who react negatively to the product will think that reflects on all "raw" things, which is bad for the raw community.
Please consider changing your ingredients list to not include agave or any sweetener than isn't a whole raw fruit.
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